Joe Bardin
Relativity Writing, Founder and CEO
Bio
Joe Bardin is an award-winning writer with twenty years of professional experience. Joe has worked extensively with major brands including AOL, Motorola, Proctor & Gamble, DreamWorks Studios and Intel. Joe Bardin is a writer and messaging strategist. Joe’s creative nonfiction is upcoming in Rock and Sling and has appeared in Outside In Magazine, JMWW, Eclectica, Burrow Press Review, Toad Suck Review, and the futurist magazine, Immortal Life, among others. His plays have been performed and well reviewed. His screenplay, Seeing Maya, is in development with Alive Productions.
He has also written for a number of non-profit organizations such as Arizona State University, the Arizona K-12 Center, KidsHealth.org and the BHHS Legacy Foundation. Joe’s work has won industry recognition including an American Business Award, and publication in AR100 Black Book and the Print Regional
Design Annual.
Joe’s feature stories have appeared in numerous publications including The Arizona Republic,The Phoenix New Times, Phoenix Magazine, Feng Shui (London), Learning & Leading, Baylor Balance, Arizona Foothills Magazine, BusinessEdge Magazine, BizAZ Magazine, The Ritz-Carlton Magazine, Your Health (Southern California Health Care System), South Coast Style,Trump Style Magazine.
Joe has co-written and ghostwritten several books on subjects ranging from art, health and lifestyle change to prosperity and career transition.
Presentation Summary
Nurture your niche: a communication strategy for outliers:
We have to communicate to grow, but who do we talk to, and how? Radical life extension advocates are outliers who require distinct strategies for getting their point across. Too often the need for validation trumps the pursuit of real expansion. How can you make the most of your communication both as an individual and an organization? I’m a writer and messaging strategist working in this field for two decades. I’ll share my insights about what works and what doesn’t, and show how mainstream marketing can drain you, while nurturing your niche can lead to unlimited expansion.